Source Interlink Media is home to the world's largest online automotive network and is your conduit to a savvy, targeted, purchase-minded audience. Our readers have an unwavering appreciation for all things automotive, including the lifestyles embodied in each of our unique markets.
Get more for your automotive advertising dollars when you work with our consultative sales team to develop complete marketing solutions for your company and its products. And as part of Source Interlink Media, we also develop integrated programs which span multiple media (such online, print, events, TV and radio).
Contact any of our Digital Sales representatives for media packages that fit your budget!
Third Party Rich Media
| Bluestreak | Falk/Commflash | Eyeblaster |
| Eyewonder | Motif (via DFA only) | PointRoll |
| United Virtualities | Unicast/Viewpoint | TruEffect |
Lead time
- 5 business days for standard creative
- 10 business days for Video and Preroll assets
- 10 business days for Rich Media and spotlight placements
Creative Specifications
- All ad units must launch a new browser window when clicked on
- Ads do have a "looping" limit of 3 and 15 seconds of play max per loop
- Ads are served via Javascript Ad calls.
- All expanding ad units must be user initiated - click to expand, and must have a clear close out button for users to exit.
- DFP is used to serve all Primedia Ad Units
- All sound must be initiated by a user click. Once clicked, sound may start. Advertisement must have an always present, clearly labeled on/off button. (Some exceptions on prerolls)
- All rich media ads must have an alternate GIF version of the creative
- Primedia reserves the right to terminate a campaign at any indication that it is not being properly served.
For Doubleclick, please submit DFA Internal Redirect for all site placements, and DFA Standard (non rich media) tags for all HTML newsletter placements.
For all other ad tag units, please supply Javascript or redirect tags for all site placements, and non rich media or Gif/Jpg with click thru for all HTML newsletter placements.
Ad Creative Policy
- Source Interlink Media has final approval for all ads with respect to editorial/creative content
- Source Interlink Media reserves the right to remove an advertisement from its web sites at any time for any reason
- Changes to an existing campaign must be received at least three business days prior to the change
- Any additional questions or comments related to advertiser specifications can be directed to traffic@sourceinterlink.com